<p>Rebecca Dye Yonushonis, CMO of New Belgium Brewing, discusses the brand’s bold strategy to connect with Gen Z consumers through its new launch, Lightstrike.</p>

CMI Media Group’s Melissa Giordano on advocating for women who are not in the room

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.