Cadillac CMO Melissa Grady Dias, who dreamed of working in advertising as a kid, talks about marketing our way to a future of electric cars.

Expedia’s Rory Paterson on the value of destination marketing

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.