Hyundai CMO Angela Zepeda shares her story of being the first female C-suite executive for the South Korean company, how the brand is attracting a younger audience, and how she is marketing Hyundai’s impressive fleet of electric vehicles.

Mint Mobile’s Aron North explains why failure is the key to success

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.