TED Talks Daily
TED Talks Daily
TED
How to get people to do what you want | Barry Sonnenfeld
14 minutes Posted Jul 23, 2025 at 3:05 pm.
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As a film and television director, Barry Sonnenfeld had millions of dollars riding on his ability to get his cast and crew to play along — and much of what he learned along the way applies to everyday life. Here, he shares nine bits of wisdom and whimsy gleaned from 40 years in entertainment. So the next time you encounter a screaming bully, you too will know what to do.

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