TED Talks Daily
TED Talks Daily
TED
The art of persuasive storytelling | Kelly D. Parker
12 minutes Posted Apr 23, 2024 at 3:22 pm.
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"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action.

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