JT Service is the Founder of Soul Focus Sports and Run Local Events. In this conversation JT shares some stories from representing Dean Karnazes in the mid 2000s, his philosophy around event management and experiential marketing in the running world, and all sorts of thoughts around media, fandom and growing the trail running community. Timestamps:

- representing Dean Karnazes

- the long tail of professional running

- managing innovation versus tradition in events

- more event management, growth discussion

- whether trail running is ready for Netflix

- assuming more leadership, responsibility in the community

Trail Running Management and Representation

The Long-Term Impact of Athletes' Careers

Race Event Management Importance

The Business of Event Management

COVID Event Lessons

Maximizing Event Value Proposition

Memorable Running Experiences and Storytelling Potential

Power and Impact in Running Industry

Building a Strong Running Community

Trail Running and Getting Moving

Making an Impact in Sports