Show notes
Send us a textStill just using ChatGPT for copy and a few product images?You’re 10% of the way there.In this episode of Secrets to Scaling Your Ecommerce Brand, I’m joined by Debarshi — co-founder of Maverick and one of the leading builders of AI tools for ecommerce.We break down how top brands like Dr. Squatch and Bruce Bolt are using AI to increase engagement, LTV, and conversions — while actually feeling more human.Time Stamps:00:01 – 03:00 → Intro & founder backstory04:00 – 09:00 → How AI video works and results from brands like Dr. Squatch06:00 – 08:00 → Jordan’s story: 20% LTV lift from personalized videos17:25 – 25:00 → What is Optimizr and how it improves email campaigns19:30 – 23:30 → Why inbox placement (Primary vs Promotions) is critical28:00 – 30:00 → Shift from attributed to incremental revenue31:00 – 34:00 → Biggest failure: 15 product flops before first $10 sale35:00 – 36:30 → Secret to scaling: Great product + clear ROIWhat you’ll learn: – The best AI tools for e-commerce right now (and what to avoid) – Real examples of how AI is used in e-commerce businesses for 3–5x engagement – Why sender identity is the secret weapon in your email performance – The death of “attributed revenue” — and what incremental revenue actually means – How to scale human connection with AI… without losing trustConnect with Debarshi: LinkedIn: linkedin.com/in/debarshi-chaudhuri Website: https://www.trymaverick.com/optimizer Email: debarshi@themavericklab.comIf you're an ecommerce expert, founder, or marketer trying to cut through the noise, this episode will completely reshape how you think about AI.Subscribe for weekly strategies to grow faster, spend smarter, and stay ahead of the AI curve.
