Secrets To Scaling Your Ecommerce Brand
Secrets To Scaling Your Ecommerce Brand
Jordan West
TL;DR: Secrets to Scaling Your E-commerce Brand PodcastHosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
TikTok Shop Is Eating Amazon (Here’s Why You Should Let It)
Send us a text Work with Jordan personally at www.ecommerceos.co Work with social commerce club at www.socialcommerceclub.com Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Unlock the secret behind TikTok Shop’s explosive growth in 2025! In this action-packed 10-minute deep dive, Jordan West—founder of Social Commerce Club (one of North America’s top TikTok Shop agencies)—...
Jul 8
9 min
How To Increase AOV with Raveena Cheema
Send us a text What do you do when customers love your product…but only buy once? On today’s E-commerce OS Fast Track, Jordan West sits down with Raveena Cheema, Co-Founder and CMO of Purple Rose Supply, to unpack the retention puzzle for cannabis cigars—an inherently low-frequency purchase that’s ripe with untapped opportunity. Timestamps: 00:01 – Intro: “What do you do when you have an amazing acquisition funnel…” 02:00 – Acquisition: “I would say acquisition, definitely tricky…”&n...
Jul 2
26 min
5 Lessons While Building A Billion Dollar Brand with Curtis Matsko
Send us a text In this deep-dive conversation, Jordan West welcomes Curtis Matsko, founder and CEO of Portland Leather Goods, to unpack exactly what it takes to build—and lead—a billion-dollar brand in 2025. From humble beginnings in a single-stall garage to scaling a global operation with hundreds of thousands of square feet of manufacturing, Curtis shares the raw decisions, leadership principles, and mindset shifts that have fueled exponential growth. Timestamps: 00:07 – Intro: “H...
Jun 27
40 min
How To Leverage TikTok Shop Content On Meta + Youtube (Full Playbook 2025)
Send us a text Work with Jordan personally at www.ecommerceos.co Work with social commerce club at www.socialcommerceclub.com Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Struggling with Meta CPMs rising 30 % while TikTok creators cash in? Welcome to the playbook you’ve been waiting for. In this hands-on workshop, Social Commerce Club founder Jordan West shows you how to...
Jun 25
32 min
The $6M Amazon Brand They Ruined—Now I'm Rebuilding It From Scratch
Send us a text What happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built? That’s exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and conditioning brand that became Thrasio’s first European acquisition. But here’s the twist: Ben got the brand back. And now, he’s sharing the *entire resurrection journey in public. In this no-BS episode of **eCommerce OS Fast Track**, we break down: The inside s...
Jun 20
25 min
The Hidden Traffic Strategy 95% of Brands Ignore (Reverse JV Method)
Send us a text Work with Jordan personally at www.ecommerceos.co Work with social commerce club at www.socialcommerceclub.com Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Most ecommerce brands are stuck on the same treadmill — chasing paid traffic, tweaking ads, and watching customer acquisition costs rise every quarter. But what if the highest-leverage growth channel...
Jun 13
27 min
Why Most Amazon Brands FAIL at DTC (And How to Fix It)
Send us a text Thousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you're stuck in someone else's sandbox. So, how do you break out? In this power-packed episode of Ecommerce OS Fast Track Sessions, Jordan West is joined by 8-figure Amazon seller Charles Chakkalo, who’s navigating the exact transition from Amazon dominance to owning the DTC game. Together, they unpack the mindset, systems, and ...
Jun 10
24 min
The REAL Reason Your TikTok Shop Isn’t Converting (And How to Fix It)
Send us a text TikTok Shop isn’t just a sales channel — it’s the engine behind your entire content and performance strategy. In this breakdown, Jordan West pulls back the curtain on how 7-figure eCommerce brands are turning creator content into a full-funnel growth machine. From seeding strategies to landing page hacks, he explains how brands are winning across TikTok Shop, Amazon, DTC, YouTube, and Meta — all with one unified system. What you’ll learn in this video: How to find your ...
Jun 6
33 min
Why Most Brands FAIL on TikTok Shop (And How to Win)
Send us a text Work with Jordan personally at www.ecommerceos.co Work with social commerce club at www.socialcommerceclub.com Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about Struggling to scale on TikTok Shop? You’re not alone—and you're not crazy. TikTok Shop is NOT just another ad channel. It’s a compounding investment platform that rewards brands who commit to volume, pa...
Jun 4
6 min
0-100K On Tiktok Shop - Step By Step Playbook
Send us a text 🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/ 👨‍🏫 Join my Skool community: https://www.skool.com/tiktokshopelite... Work with Jordan personally at https://www.ecommerceos.co Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies It’s not about going viral, running ads, or building a flashy brand. In this episode, I share the unfiltered breakdown of how we hit six figures using a lean system, smart ...
May 30
55 min
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