Discover real-life strategies for segmentation, creating scarcity, and generating FOMO to drive conversions.
In this episode, Jordan West and Nikita Vakhrushev, CEO of Aspekt, dive into the intricacies of product launches, emphasizing the power of personalization in communication and the impact of strategy and tactics in achieving e-commerce success.
Listen and learn in this episode!
Key takeaways from this episode
- The value of not stopping client acquisition, especially for agencies, as churn is inevitable and pausing it can have negative ripple effects.
- The significance of building and maintaining great relationships with clients to improve retention rates.
- The caution against using false scarcity and urgency in offers aims to maintain customer trust.
- The importance of segmentation in marketing and using multiple messages and emails to excite a product launch.
Recommended App/Tool
Sendlane: https://www.sendlane.com/
Woocommerce: https://woo.com/
Klaviyo: https://www.klaviyo.com/
Figma:https://www.figma.com/
Bit.ly: https://bit.ly/
Recommended Audiobook/Podcast
Alex Hormozi: https://open.spotify.com/show/6YNopzKDGDwf0auIpPTIID
Dan Sullivan: https://10xeasierbook.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Today’s Guest:
Nikita Vakhrushev, CEO/Founder of Aspekt, has helped dozens of DTC/Ecom brands across multiple industries increase sales, generate leads, build online audience and improve brand engagement all while maintaining a positive ROI- return on investment.
Connect and learn more about Nikita and Aspekt here:
Website: https://aspektagency.com/
Youtube: https://www.youtube.com/@NikitaVakhrushevTV
LinkedIn: https://www.linkedin.com/in/nikita-v/
