Wine is a tough category with crazy competition, and differentiation is a struggle because there are similar grapes and winemakers and similar tastes. Yet some wine brands are more valuable than others. Why is brand value crucial to the wine industry? Listen to Alex Chrisman, Creative Director at Alta Co, discussing why brand value is the wine industry's juicy topic. Show Notes

Connect With: 

• Alex Chrisman: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

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