When people talk about brands, they mean 1000 different things. But what is a brand, and why do marketers struggle with brand marketing? How is Patagonia doing it that is making them stand out in the marketplace? To know more about these, listen to Alex Chrisman, Creative Director at Alta Co, as he discusses why marketers don't understand brand marketing.&nbsp;<a href="https://rebrandpod.com/episode/why-marketers-dont-understand-brand-marketing---alex-chrisman-alta-co" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Alex Chrisman:&nbsp;<a href="http://www.alta.co/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/alexchrisman/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/Alex_Chrisman" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Scott Harkey:&nbsp;<a href="https://ohpartners.com/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/scottharkey/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/SharkeyAZ" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>I Hear Everything:&nbsp;<a href="http://iheareverything.com/" rel="noopener noreferrer" target="_blank">IHearEverything.com</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;&nbsp;</li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Why Brand Value is the Wine Industry’s Juicy Topic - Alex Chrisman // Alta Co

The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands &amp; Agencies who built them. In each episode, you’ll hear about the strategy,&nbsp;framework, launch, &amp; lifecycle of a world-changing marketing campaign.&nbsp;Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.comProducer: I Hear Everything. Podcast production, growth, &amp; monetization. iheareverything.com