Emily Lyman, CEO at Branch & Bramble, explores how empathy-based marketing increases engagement and fosters deeper brand-audience connections. Empathy-based marketing goes beyond product features, delving into human emotions and values. Patagonia, for example, doesn't merely sell outdoor gear; it aligns with values such as sustainability and adventure, fostering a sense of belonging and movement among its customers. Today, Emily discusses how Patagonia increased traffic through empathy-based marketing. Show Notes

Connect With: 

• Emily Lyman: Website // LinkedIn // Twitter
• Scott Harkey: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.