Nick Drabicky, Senior VP and GM of Client Services of January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. As a result of soaring digital advertising costs, tactics like direct mail and out-of-home advertising are making a comeback. Brands are finding value in diversifying their strategies to include these more traditional approaches and layering them with digital data for maximum impact. Today, Nick discusses the importance of out-of-home. Show Notes

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• Nick Drabicky: Website // LinkedIn 
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• I Hear Everything: IHearEverything.com // LinkedIn

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