Brands have such amazing stories. Whether it's a movie or an experience, there is a ton of opportunity. Johnnie Walker Princes Street is the flagship of this 185 million-pound investment by Diageo in Scottish tourism. The experience campaign was about creating a more contemporary and, in some ways, returning to the roots of Scotch and looking at an experience that can bring a lot of people in. The good news is that you too can create amazing experiences for your brand. Want to know more? Listen to Christian Lachel, Chief Creative Officer of BRC Imagination Arts, as he explains the creativity behind the Johnny Walker Princes Street experience. Show Notes

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• Christian Lachel: Website // LinkedIn // Twitter
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn  

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