When Tamara Mellon wanted to launch into the luxury footwear market, they knew they had to make a statement and inspire excitement among female buyers, so they chose to go experiential. The concept was a rainbow shoe wall national campaign. What was the result, and how did they pull it off quickly? Hear all about it as Laurel Mintz, Founder and CEO at Elevate My Brand discusses the campaign success behind Tamara Mellon's first steps into luxury footwear.&nbsp;<a href="https://rebrandpod.com/episode/tamara-mellons-first-step-into-luxury-footwear----laurel-mintz-elevate-my-brand" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Lauren Mintz:&nbsp;<a href="https://www.elevatemybrand.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/laurel-mintz/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/LaurelJMintz" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>The Rebrand Podcast:&nbsp;<a href="https://rebrandpod.com/submit-a-question/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/scottharkey/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/SharkeyAZ" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>I Hear Everything:&nbsp;<a href="http://iheareverything.com/" rel="noopener noreferrer" target="_blank">IHearEverything.com</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;&nbsp;</li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Johnnie Walker Princes Street Experience -- Christian Lachel // BRC Imagination Arts

The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands &amp; Agencies who built them. In each episode, you’ll hear about the strategy,&nbsp;framework, launch, &amp; lifecycle of a world-changing marketing campaign.&nbsp;Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.comProducer: I Hear Everything. Podcast production, growth, &amp; monetization. iheareverything.com