I tested a fairly unknown persuasion principle on 96 loyal Nudge listeners. It made my message 20% more effective. To hear how and why, listen to the latest episode of Nudge with the fantastic Bas Wouters, best-selling author and CEO of the Cialdini Influence.

Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/

Cialdini’s latest edition of Influence: https://tinyurl.com/2sdz9524

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Every trick Steve Jobs used to persuade in 68 minutes

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.