Show notes
I’ve spent weeks writing handwritten letters rather than emails. I’m running an experiment inspired by today’s guest, Harvard Professor Mike Norton. Mike’s the scientist behind the IKEA Effect, and in today’s Nudge, he explains how that bias could help me gain more reviews. Did it work? Find out on today’s episode of Nudge.Mike’s book Ritual Effect: https://tinyurl.com/mwbvws3nWatch Nudgestock: https://www.youtube.com/@nudgestockControl emails: https://im.ge/i/Control-emails.fEPKZWHandwritten emails: https://im.ge/i/handwritten-emails.fEPfX0Stats for the control email: https://im.ge/i/Control.fEP9YKStats for the handwritten email: https://im.ge/i/Handwritten-variant.fEP5hFSubscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile