Most negotiation failures start before the conversation even begins
In this episode, Kwame sits down with Seth Freeman — NYU and Columbia professor, corporate lawyer, and author of 15 Tools to Turn the Tide — to reveal the single most practical negotiation tool you’ve probably never heard of: the TTT Grid.
Together, they break down:
Why elite negotiators rely on checklists (and why you should too)
How MasterCard’s top dealmakers use this 4-column framework
The “Golden Minute” technique that instantly lowers tension
A 10-letter mnemonic that saved a dentist, a Congress bill, and a merger
You’ll walk away with plug-and-play strategies that work in the real world — whether you're leading a high-stakes deal or just trying to avoid getting steamrolled. No fluff, no theory dumps — just powerful tools that win.
Follow Seth Freeman on LinkedIn
Buy Now Seth's Book: 15 Tools to Turn the Tide: A Step-by-Step Playbook for Empowered Negotiating
Contact ANI
Request A Customized Workshop For Your Company
Follow Kwame Christian on LinkedIn
negotiateanything.com