Money Rehab with Nicole Lapin
Money Rehab with Nicole Lapin
Money News Network
Why the Soundless TikTok Videos Matter
7 minutes Posted Mar 13, 2024 at 7:00 am.
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If you’ve been scrolling TikTok recently and noticed influencers are now dancing to video with no sound, silent disco style? Yeah - that’s actually the fallout of a complicated licensing battle between two giants: TikTok and Universal Music Group. The breakdown of licensing negotiations between these two companies is a fascinating case study for where the music industry is right now in the era of streaming. Nicole explains what happened, and what's at stake for musicians and fans.