Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
The BEST Social Media to Market On Right Now (It's Not Even Close)
20 minutes Posted Apr 9, 2026 at 11:48 am.
The most underpriced marketing channels right now
Why GitHub is becoming a marketing channel
Why GEO is converting better than email and paid ads
How AI is changing A players and B players
Why most teams won’t become transformative with AI
The 5 skills marketers need by 2027
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Most marketers still default to Meta and Google first, but that may no longer be the smartest place to start. In this episode, Eric and Neil break down the underpriced channels getting overlooked right now, why GitHub and GEO are becoming serious growth opportunities, and how AI is changing what separates average marketers from the ones who keep winning.
They also get into why execution speed is becoming the real edge, why not everyone in your company needs to become an AI expert, and the five skills marketers will need by 2027 if they want to stay relevant.
Key Takeaways:
◾Some of the best paid marketing opportunities right now are on smaller social platforms like Snap, Pinterest, and X.
◾GitHub is becoming more than a developer platform and may turn into a real marketing channel.
◾GEO traffic is converting significantly better than many traditional channels.
◾AI is helping teams execute faster, but it is not automatically turning weak talent into top talent.
◾The marketers who adapt fastest will have the biggest advantage over the next few years.
Chapters:
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