Growth Newsletter: https://levelingup.beehiiv.com/subscribeNeed marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hireNeil and Eric break down how SEO, AEO, and AI search are changing faster than most marketers realize. They explain why the new way to win is through APIs and agents, why AI-generated content often fails over time without a human in the loop, and how evals are replacing old school testing cycles for the best AI teams. They also get into why publishing listicles on your own site can quietly hurt organic traffic, how synthetic data could reshape marketing measurement, and why every CEO may soon be running their own internal AI agent.Key Takeaways:The future of SEO and AEO is increasingly API-first, with agents doing the work faster across content and workflowsPure AI-written content may get short-term gains, but long-term performance still depends on human editing, iteration, and strong systemsAI evals are speeding up experimentation, helping teams test and improve workflows far faster than traditional approachesChapters:𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer.🎙️ Learn More About the HostsEric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficialNeil Patel: https://www.youtube.com/@neilpatel📩 Free ResourcesUbersuggest: https://www.ubersuggest.com/Answer The Public: https://www.answerthepublic.com/✅ Subscribe for Daily Marketing Insights!