In this episode, Neil and Eric explore the real ROI of selling online courses — from how tripwire offers drive conversions to the difference between being a “course creator” and using courses to build brand authority. They share a viral YouTube case study revealing how great packaging and craftsmanship fuel growth, discuss why going live is essential as YouTube evolves, and debunk the myths around AI SEO and “geo” optimization hype.TIMESTAMPS(((((𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.LEARN MORE ABOUT THE HOSTSEric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficialNeil Patel: https://www.youtube.com/@neilpatelFREE RESOURCESGrowth Newsletter: https://levelingup.beehiiv.com/subscribeUbersuggest: https://www.ubersuggest.com/Answer The Public: https://www.answerthepublic.com/https://www.youtube.com/@neilpatel