In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of expanding product lines, the influence of investor pressure, and the ongoing challenge for businesses to stay relevant in competitive markets.TIME-STAMPED SHOW NOTES(((((To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us:Single Grain << Eric's ad agencyNP Digital << Neil’s ad agencyX @neilpatel, @ericosiuInstagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!