In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also cover the rising costs of podcast sponsorships and wrap up with a look at the ethical challenges in viral marketing.TIME-STAMPED SHOW NOTES((((To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us:Single Grain << Eric's ad agencyNP Digital << Neil’s ad agencyX @neilpatel, @ericosiuInstagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!