Show notes
In episode #2437, we’re tackling the topic of building a team of top-performing marketers. We discuss what it means to be a top marketing performer and the qualities these people share, as well as the challenge of retaining high performers. Tune in for the steps to building an organization of top-performing marketers and find out how to keep these A-players on your side.TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: How to build an organization of top marketing performers.
[00:26] What it means to be a top marketing performer.
[01:07] An example of top performance in action.
[01:31] Quality score versus revenue.
[02:26] Three principal qualities of a top-performing marketer.
[03:50] Steps to building an organization of top-performing marketers.
[06:41] The challenge of retaining high performers.
[06:59] A brief summary of how to build an organization of top-performing marketers.
[07:36] The importance of checking in regularly with the high performers on your team.
[08:19] That’s it for today! Don’t forget to rate, review, and subscribe!
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