Brought to you by Productroadmap.ai—AI to connect your roadmaps to revenue | Eppo—Run reliable, impactful experiments | OneSchema—Import CSV data 10x faster—Tim Holley is VP of Product at Etsy where he leads the Etsy buyer experience. With a tenure spanning more than a decade, Tim has seen the company through many transitions (both in culture, in leadership, and in growth), and his team’s product changes have had a significant impact on buyer retention, conversion, and global expansion. In this episode, we discuss:• Lessons from navigating corporate culture shifts• How Etsy capitalized on the explosive growth of e-commerce during the pandemic• Marketplace learnings: when to focus on supply vs. demand, optimizing conversion, and more• How Etsy solves the “graduation problem”• Tips for hiring product managers—Find the full transcript at: https://www.lennysnewsletter.com/p/inside-etsys-product-growth-and-marketplace—Where to find Tim Holley:• LinkedIn: https://www.linkedin.com/in/timholley/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter/X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:

Tim’s background

Tim’s time away at SoulCycle and what led him back to Etsy

Lessons from the 2017 culture shift at Etsy

Etsy’s guiding principles

How Etsy adapted to increased demand during the early days of mask mandates

What Tim learned about managing stress with his team during the pandemic

Lessons from building a thriving marketplace

Prioritization at Etsy

Supply constraint vs. demand constraint

Conversion wins

Experimentation at Etsy

Acquisition and top-of-funnel tactics

The seller referral program

Etsy’s habit loop framework

How they set themselves apart from other marketplaces

Retaining sellers

The defunct Etsy studio

Running the product team

Who the decision maker is

What Tim looks for when hiring PMs

A reflection exercise Tim does with his teams