Good Content with Shannon McKinstrie
Good Content with Shannon McKinstrie
Shannon McKinstrie
Start Thinking Like a Marketer So People See Themselves in Your Content
11 minutes Posted Oct 28, 2025 at 9:00 am.
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This episode is all about helping you think like a marketer, not just in theory, but in a way that’s practical and approachable. I’m breaking down how to connect deeply with your audience by moving beyond those generic identifiers and tapping into real-life scenarios, emotions, and storytelling that makes your content truly resonate. We’ll discuss the psychology behind great content, learn how to speak directly to your audience’s lived experiences, and you’ll leave with a quick win you can pu...