Good Content with Shannon McKinstrie
Good Content with Shannon McKinstrie
Shannon McKinstrie
Making Sense of the Instagram Algorithm
10 minutes Posted Feb 4, 2025 at 10:00 am.
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Show notes
Let’s talk about the Instagram algorithm, it’s not that scary, I promise! The overall goal is simple: keep users on the app. Remember, the algorithm rewards good content! I’m going to walk you through the differences between connected and unconnected reach, along with key factors like watch time, likes, and shares. We’ll also look at a few viral reels right now and I’m sharing some easy ideas you can run with! In this episode we’ll be covering: Understanding the goal of the Instagram algorith...