Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
GURU Media Hub
SPECIAL SERIES == Failing Fast Is a Power Move đŸ”„ <== | BATHROOM Break #68 COLLAB: The Marketing Millennials + Do This, Not That
9 minutes Posted Aug 11, 2025 at 7:00 am.
Sometimes your best growth comes from your worst flops. On this Bathroom Break edition, Jay Schwedelson and Daniel Murray get real about failure in marketing—not just accepting it, but planning for it, documenting it, and even celebrating it. From botched campaigns to abandoned social channels, they dig into why marketers should embrace failure as a feature, not a bug.ă…€Best Moments:
If you're not comfortable with failure, you're not going to grow—period
Bad marketing often just gets ignored, so most people never even see your misses
Not documenting failures is worse than failing itself
You have to create a culture where sharing mistakes doesn’t feel risky
Every campaign should have a clear kill switch—don’t let it drag on
The Guru Awards launch flopped fast, and that was the win
Letting go of TikTok let Marketing Millennials double down on what was working
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Sometimes your best growth comes from your worst flops. On this Bathroom Break edition, Jay Schwedelson and Daniel Murray get real about failure in marketing—not just accepting it, but planning for it, documenting it, and even celebrating it. From botched campaigns to abandoned social channels, they dig into why marketers should embrace failure as a feature, not a bug.ă…€Best Moments:(01:41) If you're not comfortable with failure, you're not going to grow—period(02:49) Bad marketing often just gets ignored, so most people never even see your misses(03:30) Not documenting failures is worse than failing itself(04:20) You have to create a culture where sharing mistakes doesn’t feel risky(05:00) Every campaign should have a clear kill switch—don’t let it drag on(06:15) The Guru Awards launch flopped fast, and that was the win(07:00) Letting go of TikTok let Marketing Millennials double down on what was working(08:00) Keto, Barry's, vegetarian
 personal flops can be just as revealingă…€Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.ă…€Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comă…€Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ă…€MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma