Show notes
Boston accents, tariff talk, and some surprisingly solid dating advice all in one shot. Jay Schwedelson keeps it real on this quick-hit episode, breaking down why tariffs still matter for your marketing strategy (even if the headlines have moved on) and sharing a sneaky email tactic that’s crushing right now. Then, things take a hilarious turn as he tackles a stack of dating questions with zero filter—because why not?ㅤBest Moments:(01:15) Jay cracks up over Boston’s official accent dictionary and his new favorite word, “donkeys.”(02:01) Why tariff concerns aren’t as “over” as marketers think—and what it means for your promos.(04:20) The value-per-use marketing trick that’s driving double-digit email engagement boosts.(07:15) Why mentioning tariffs in your subject lines could give you a 19% lift in opens.(08:30) Jay’s blunt take on what to do when someone says “we should hang out sometime” but never picks a date.(09:45) The Instagram ex-following debate—fine or full red flag?(10:36) When “I need space” actually means “this relationship is toast.”ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay’s TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma
