Templates may save time, but do they kill your creativity? That’s the debate Jay Schwedelson and Daniel Murray dive into during this Bathroom Break collab. They get real about why marketers rely on templates, how they backfire, and when it actually makes sense to break the rules. Plus, a tangent about AI glasses you didn’t know you needed.ㅤBest Moments:

Jay compares buying the same shirt to marketers clinging to templates.

Daniel explains why canned templates make brands invisible on social feeds.

Jay reveals the “new template” trap that lures teams into stale content.

Daniel shares how custom styles keep newsletters consistent without blending in.

Jay points out how copying common webinar formats leads straight to “nowheresville.”

Daniel highlights why unpolished, text-based emails often outperform slick designs.