Show notes
Think your emails are tanking just because they land in Gmailâs promotions tab? Jay Schwedelson teams up with Danielle Gallant and Guy Hanson for Spamageddonâa crossover mini-series thatâs equal parts email myth-busting and inbox apocalypse survival kit. This time, theyâre going deep on the tab that everyone blames for their marketing woes, debunking the panic with data, real user behavior, and a few shots at turkey pardoning. If you think the promotions tab is your biggest problem, you might want to listen twice.Best Moments:(01:30) Why does the US president pardon a turkeyâand do Brits secretly judge us for it?(03:40) Danielle nails four reality dating shows in under ten seconds (and teases her reality TV debut)(06:50) The myth about promotions tab âkillingâ your email performance(08:20) How many people actually use tabs in Gmail and Appleâand why open rates donât tell the whole story(10:05) Should you âgame the systemâ to escape promotions? Hereâs what mailbox providers will do if you try(13:30) Gmailâs annotations and why being in the promotions tab can actually boost your marketing(15:10) Appleâs new tabs: why itâs a tiny slice of users and why you probably shouldnât care (yet)Subscribe to Email After Hours podcast for more real talk from Danielle and Guy.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jayâs TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND donât miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am â 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma