You ever wonder why some content just falls flat while other stuff is suddenly blowing up, even when it feels like not much has changed? Jay Schwedelson has a wild take on why your old playbook is getting ignored—and the data behind what’s actually clicking right now. From what business marketers can steal from the latest consumer trends to the absolutely bonkers headlines coming out of celebrity gossip, this episode is equal parts useful and ridiculous in the best way.Best Moments:

Denver’s airport is apparently the worst-smelling in America and Jay’s not over it

Why your “safe” content is out of touch and what the data says about switching it up

Economic-related offers are seeing a 40% spike in downloads for B2B—yes, 40%

Easy ways to make your content feel hyper-relevant right now (and Jay’s favorite email subject lines)

How to make savings content fun without sounding desperate

Jay’s surprisingly nuanced takes on Timothy Chalamet, Kylie Jenner, and celebrity relationship gossip