In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder.=================================================Best Moments:

The hosts play a fun 10-second game before diving into the main topic

Discussion begins on getting emails back into the inbox instead of spam/junk folders

Guy explains that fixing deliverability isn't easy but there are strategies that work

Focus on data quality at both beginning and end of subscriber journey

Rule of thumb: subscribers who haven't engaged within a year become risky

Debunking the myth about only sending to engaged users to rebuild reputation

Open rates still provide value despite Apple MPP challenges

Importance of collecting customer feedback to improve email performance

Discussion of "hidden metrics" mailbox providers track that senders can't see

B2B marketers should separate cold email programs from promotional emails