In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty.=================================================Best Moments:

They have a... fluff festival, a marshmallow fluff festival. It's called, What The Fluff?

Vanity metrics are not going to ring the bell. You're not going to drive revenue with vanity metrics during these uncertain times.

Non engaged contacts... about a 15% decline in open rates and about a 20% decline... in click through rates.

If you only market... to your engaged database... we're actually seeing a rise... of about 15% overall.

Weekend email performance... Sunday do really, really well.

Click through rates are up... consumer emails... about 20%... B2B emails on weekends are up about 35%.

Flash sales are doing incredibly well in the last ninety days.

Webinar show up rates have gone up really high for Fridays... increased about 25% year over year.

This is not the time to try to wake the dead in your database.

Jay, what do you do when someone is perfect on paper, but boring in real life?

If your friend really likes the person... they're not really asking your opinion.