Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better

Jon Davids | CEO, Influicity | The Synthetic Influencer - Should Brands Do It Themselves? |

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market &amp; how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&amp;G Brand Manager who went on to be the&nbsp;Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.CMO Confidential is Presented by Props: www.props.co