CMO Confidential | Podcast on Podbay

CMO Confidential

Mike Linton // I Hear Everything Podcast Network

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.CMO Confidential is Presented by Props: www.props.co

Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 1

Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work.

Mar 25

27 min

Joe Tripodi | Lessons Learned From a Storied Marketing Career | Former CMO Coca-Cola, Mastercard

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Mar 18

32 min

Richard Sanderson | A Rapid Evolution in the Marketplace - The Spencer Stuart 2025 CMO Study

Toplines include stable tenure with variations by industry, how the job and title are rapidly morphing away from the traditional role (only 40% of companies use the CMO title), and the fact that a full "one third" of companies do not have a CMO-like role.

Mar 11

43 min

ZRG Partners| The Top 5 Mistakes CEOs and Boards Make When Hiring CMOs| Kate Bullis and David Wiser

Kate and David translate their extensive search experience to classify common mistakes into "movie themes" and share tips on how to recognize if you are directing or reading for a part in a disaster film.

Mar 4

33 min

Gary Briggs | Marketing Observations and Lessons Learned From the 24' Presidential Election | Part 2

As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it.

Feb 25

25 min

Gary Briggs | Marketing Observations and Lessons Learned From the 2024 Presidential Election

Feb 18

26 min

Gabrielle Kessler | SVP Brand Experience, We Are Social | A Primer on Experiential Marketing

Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers.

Feb 11

29 min

Josh Golden | Vulnerability & Personal Branding - Two 2-Edged Swords | CMO Confidential

Josh outlines the key components of both personal and business vulnerability and offers tips regarding the balance between enough and too much disclosure.

Feb 4

33 min

Prof Daniel McCarthy | Door Dash and Food Delivery - The Case For Building a Subscription Model

Are subscription models the future of business growth? 📦 In this episode of CMO Confidential, former CMO Mike Linton sits down with Dr. Dan McCarthy, a renowned marketing expert, tenured professor at the University of Maryland, and co-founder of Theta Equity Partners, to uncover "The Truth About Subscription Models."

Jan 28

36 min

Kip Knight | Putting the Chief in CMO - Being Good at Marketing Isn't Enough | CMO Confidential

Kip breaks marketing leadership into "3 Chiefs" - Marketing Leader, Member of the Exec (First) Team, and Company Ambassador and offers tips for how to sequence and think about all three.

Jan 21

30 min