Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 approaches to marketing - Product, Brand, CLTV, ABM, Employee, and Performance - all with the objective of profitable growth.

Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market &amp; how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&amp;G Brand Manager who went on to be the&nbsp;Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.CMO Confidential is Presented by Props: www.props.co