Show notes
A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a differentiator, vendor management and "The Octopus Strategy," and why the size of your customer base and wallets are keys to long-term success. Tune in to hear how platforms may disrupt marketers like they disrupted media companies. The second part of this show will be released next week. 🎙️ Exclusive CMO Confidential Interview with Rishad Tobaccowala🤖 AI's Impact on the 4 Horsemen of GDP & Beyond🍪 Debunking the Google Cookie Change Hype📊 Future of SEO and Digital Marketing Strategies💡 Key insights on AI efficiency, vendor management, and the Octopus Strategy🚀 How customer base size and spending power drive long-term success📢 Discussing how platforms are disrupting marketing🎧 Stay tuned for Part 2 next week!Keywords: Rishad Tobaccowala, AI in Marketing, Google Cookie Change, SEO Future, Digital Marketing, CMO Insights, Business Strategy, Vendor Management, Customer Base, Marketing DisruptionHashtags: #CMOConfidential #RishadTobaccowala #AIandMarketing #GoogleCookies #SEOFuture #DigitalMarketingTrends #BusinessStrategy #VendorManagement #MarketingDisruptionShow Notes:0:00 - Introduction to the podcast and Rishad Tobaccowala0:30 - Rishad Tobaccowala's background: Former CEO at Publicis, Strategy & Growth Officer, Author, and Podcaster1:00 - AI's effect on the 4 Horsemen of GDP explained2:00 - Why Rishad believes the Google cookie change is a "sideshow"3:00 - Discussion on the potential disappearance of SEO4:00 - Why AI efficiency might not be a key differentiator in the future5:00 - Insights into vendor management and "The Octopus Strategy"6:00 - The importance of customer base size and wallet share for long-term success7:00 - How platforms may disrupt marketers, similar to media companies8:00 - Teaser for the next episode and concluding remarksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.