Sponsored by:📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.🔗 https://sendlane.com/chewonthisIn this episode of Chew on This, Bruce Smith, founder and chairman of Hydrow, shares his journey of building the successful rowing machine company and Peloton competitor. He discusses the challenges of scaling a business, the importance of passionate belief in your product, and how to navigate a shifting market. He also emphasizes the importance of staying true to your brand’s North Star and creating a strong, cohesive brand identity.🚣‍♀️ Passion fuels funding: Bruce’s deep knowledge of rowing and his genuine belief in the product helped him secure early investment even without a formal pitch deck.💰 Navigating the market: The shift from easy access to capital during the pandemic to a more cautious investor landscape forced Hydro to refocus on efficiency and lean in on what works.📈 Attribution is king: Moving away from a mass market approach and building a strong in-house performance team allowed Hydro to see significant growth in unit sales and a decrease in CAC.🌟 Celebrity influence: Strategic influencer partnerships, like with Kevin Hart, have been instrumental in Hydrow’s success.🧭 Stay true to your North Star: Bruce emphasizes the importance of staying committed to your brand’s promise and creating a cohesive brand identity across all aspects of your business.​​​​​​Follow us, subscribe to our newsletter, and to see our exclusive merch check outhttps://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc