Chew on This - Digestable DTC Content
Chew on This - Digestable DTC Content
Chew on This
We Ran 20 Tests - These Increased Profit the Most...
48 minutes Posted Aug 13, 2024 at 7:10 pm.
Intro
Focus on profit per visitor for maximum profit
Conversion rate, AOV, and profit​
Increase conversion rate by addressing customer concerns​
Risk reversal strategies for better conversion​
Using videos to boost conversion​
Highlighting USPs below the buy box
Simplifying options and improving visibility
Using icons and clearer messaging
Personalization in linear funnels​
Testing different offers for different traffic sources​
Implementing a more compact buy box with clear options and reviews​
Highlighting value propositions on product pages​
Testing different page designs and messaging​
A/B testing for the most effective design and messaging​
Pricing strategies like charm pricing and discounts​
Offering multiple quantities or volume discounts​
Simplifying the checkout process
Implementing upsells in the cart and tiered discounts​
Final chew
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Show notes
💰 Intelligems - The Ultimate Profit Optimization Tool🔗 https://www.intelligems.io/
In this special episode of Chew On CRO, featuring Drew from Intelligems, Ash and Drew discuss powerful results from a series of tests focused on boosting profit for e-commerce websites through conversion rate optimization (CRO). They highlight the importance of profit per visitor as a key metric and explore various CRO strategies, including risk reversal, social proof, navigation, value proposition highlighting, landing pages, personalization, iterative page launches, price optimization, and cart optimization.
💡 Focus on profit per visitor rather than just conversion rate to maximize your returns.
📈 Boost conversion rate by addressing customer concerns, providing clear value propositions, and simplifying navigation.
🛍️ Increase AOV by offering upsells, bundles, and quantity selectors, as well as leveraging free shipping thresholds strategically.
💰 Utilize price anchoring and charm pricing to encourage higher purchase values without sacrificing conversion rate.
🚀 Test landing pages for both acquisition and retention to reach new and existing customers effectively.
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Ash Melwani - https://twitter.com/ashvinmelwani
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