Car Dealership Guy Podcast
Car Dealership Guy Podcast
Car Dealership Guy
#112 Transforming Subaru into a 'cult brand', Guiding explosive growth over two decades, Selling 700K+ cars in a single year | Tom Doll, Former CEO of Subaru of America
47 minutes Posted Aug 22, 2024 at 9:00 am.
) Intro
) Tom’s career and background
) What was Subaru’s perception when you started 40 years ago?
) How were you able to achieve such success within specific markets?
) Inside Subaru’s marketing strategy
) Do you consider Subuaru a marketing or manufacturing company?
) How do you view your retailers?
) Wanting retailers to win
) Why don’t other manufacturers view retailers as partners?
) How are consumer preferences changing?
) What opportunities or threats do you see in the future for retailers over the next decade?
) Tom’s life post-Subaru
) Closing advice
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47:20
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Show notes
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Tom Doll, Ex-CEO of Subaru of America where we discuss: How Tom Doll transformed Subaru into a cult brand, Guiding explosive growth over two decades, Why a larger US population does not equal more vehicle sales and much more.
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