Show notes
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Rita Case, CEO of Rick Case Automotive where we discuss: Secrets to building the largest Honda store in the U.S., Betting big on small brands, How leasing took over Florida, becoming a philanthropist disguised as a car dealer and much more!This episode of the Car Dealership Guy Podcast is brought to you by:Podium - Whether it's providing accurate answers or keeping leads warm with follow-up questions, Podium's AI solution keeps customers engaged throughout their car shopping journey and sounds like a human on the other end. Check out Podium's AI BDC today by texting ‘CDG’ to (706) 710-2303 or visiting them online @ https://bit.ly/3wHfhPJFoureyes - Foureyes supports sellers with a complementary skillset that elevates their performance. This includes automated lead logging, personalized inventory updates based on shoppers’ interests, and real-time alerts when a prospect is back on your website. Learn more @ Foureyes.ioCar Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at CDGJobs.com.Interested in advertising with Car Dealership Guy? Drop us a line hereInterested in being considered as a guest on the podcast? Add your name hereTopics:(00:00:00) - Intro(00:02:08) - The Case Duo & Rita’s car background(00:06:29) - Do you recommend working with your spouse?\(00:09:50) - How have you reinvented your operations and marketing?(00:15:29) - What drives your philanthropic nature?(00:17:56) - Why did you choose these southern markets?(00:21:29) - How does your Ft. Lauderdale Honda store operate?(00:30:45) - What’s a day like for GMs at your dealerships?(00:32:39) - How are the GMs compensated?(00:36:26) - How are you driving recruitment of talent?(00:38:17) - Are there any regional trends you’re riding when it comes to affordability?(00:45:48) - How are you viewing your used car business?(00:46:57) - What’s exciting to you these days?(00:48:37) - What’s your outlook for the industry?Check out Rick Case Automotive here.Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.