Show notes
In this episode, I'm speaking with David Regn, Co-Founder & CEO of Stream Companies.This episode is brought to you by:CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships.Learn more @ https://www.cdkglobal.com/dealership-xperience-platformStream Companies - Full-service, fully integrated, tech-enabled ad agency doing the ordinary extraordinarily well. Learn more @ https://www.streamcompanies.com/Interested in advertising with CarDealershipGuy? Drop us a line hereInterested in being considered as a guest on the podcast? Add your name hereTopics:(00:00:00) - Intro(00:01:38) - Starting Stream(00:03:52) - What services does Stream offer today?(00:04:16) - How have you seen dealers shift the way they deploy marketing dollars?(00:08:59) - Stream’s scale(00:14:27) - How much are dealers paying to acquire a customer?(00:17:06) - Do local dealers have an embedded advantage over national brands or vice versa?(00:18:35) - What is the budget you are responsible for and where is it being deployed?(00:20:30) - Thoughts on 3rd party listing sites(00:27:20) - Do you still believe in traditional media advertising? (00:30:12) - Call to Actions(00:32:32) - Are you doing anything in the AI space?(00:33:47) - Is there any meaningful AI implementation on the consumer front?Check out Stream Companies here.Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.