Show notes
In this episode, I'm speaking with Phil Oriani, CEO of Shift Digital.This episode is brought to you by:Cars Commerce - The platform to simplify everything about buying and selling cars. To learn how you can measure and improve your team’s follow-up performance, visit carscommerce.inc/experienceAutoFi - AutoFi empowers your team with digital retail technology that accelerates the sale. Learn more @ https://www.autofi.com/cdg/Interested in advertising with CarDealershipGuy? Drop us a line hereInterested in being considered as a guest on the podcast? Add your name hereTopics:(00:00:00) - Intro(00:02:41) - Phil’s career journey with Shift Digital and Ford Direct (00:17:10) - How does tier 1, 2, and 3 advertising work for cars?(00:20:44) - Do traditional OEM commercials work?(00:23:19) - What tier 3 marketing have you seen work recently from dealers?(00:26:50) - Do dealers have the technology to compete with Carvana?(00:28:39) - What do you think about the trend of the leading automotive software providers consolidating under one umbrella?(00:32:44) - Who is your customer and how do you make money?(00:35:21) - What is the risk with DTC model?(00:39:43) - Harnessing the power of organic social media(00:44:36) - What does the world look like if Shift didn’t exist?(00:46:31) - Are you seeing anything in AI work to change the dealership experience?(00:50:22) - How do you see the technological landscape changing for dealerships over the next 5 years?(00:52:04) - How do you see Shift Digital evolving?Check out Shift Digital here.Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.