Show notes
In this episode, I'm speaking with Barb Edson, Chief Marketing Officer at CDK Global.Interested in advertising with CarDealershipGuy? Drop us a line here.Interested in being considered as a guest on the podcast? Add your name hereTopics:(00:00:00) Intro(00:01:57) - Barb’s career background(00:03:47) - What is the Internet of Things?(00:04:45) - The auto industry is ripe for disruption(00:06:23) - Why the dealership is NOT going away(00:10:46) - The biggest challenges and inefficiencies in the industry(00:14:40) - What areas were you behind the 8-ball most?(00:16:20) - The CDK dealership experience(00:20:25) - The continued digital transformation of the industry(00:23:36) - Future-proofing tech(00:26:33) - Barb’s process for improving the product(00:29:51) - What changes in automotive retail over the next 5 years?(00:32:56) - Will dealers be challenged in adopting this technology?(00:34:35) - Where people can reach Barb and CDK You can learn more about CDK Global here or follow them on X @CDKGlobal.Check out the website for me and follow me on X @GuyDealership!This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.