Show notes
This episode is brought to you by:KEYper Systems - Key Management Simplified.Fullpath - Discover Automotive's Leading Customer Data and Experience Platform.In this episode, I'm speaking with Rick Ricart, President of Ricart Automotive.Interested in advertising with CarDealershipGuy? Drop us a line hereInterested in being considered as a guest on the podcast? Add your name here00:00 - Intro02:40 - The Ricart Family & Rick’s background08:08 - Sponsorship deals in the era of NIL (Name, Image, Likeness)12:29 - Marketing, media, crafting company culture19:46 - Ricart’s unique business model 28:30 - Ricart’s fastest-growing division 35:03 - Optimizing the online buying experience50:02 - Lending, negative equity, repossessions54:00 - Rick’s marketing idea that didn’t get picked up56:55 - Inside look at OEM politics and EV rumors1:01:40 - How manufacturers will change and adapt to new market trends1:08:00 - Software and investing in the future 1:14:19 - Wrapping upFollow Rick:@RickRicart on X.Rickart Automotive's website.Check out the website for more and follow me on X @GuyDealership!This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
