Show notes
Did you know that 86% of junior and midlevel marketers already use AI at work each week? What are the top use cases for AI in marketing, and how should CMOs incorporate AI into strategy? Join Steve Odland and guest Ivan Pollard, Marketing & Communications Center leader at The Conference Board, to find out how marketers are currently using AI tools, what “agentic AI” means, and how AI will impact each of the 4 P’s of marketing. (00:40) AI in Marketing: A Historical Perspective (01:44) AI as a Tool, Not a Solution (03:08) Current AI Usage in Marketing (05:31) Generative AI in Creative Processes (09:24) Agentic AI: The Next Frontier (12:15) AI's Impact on the Four P's of Marketing (17:40) AI in Traditional and Social Media (26:01) Challenges and Future of AI in Marketing For more from The Conference Board: Leading Through the AI Transformation: Event Insights AI for Marketing & Communications—the Update Learning for the Future: Preparing Organizations and Workers for AI Disruption
