It's the mid-2000s, and new burger chains are popping up across the United States. Places like Five Guys and Shake Shack are touting their higher-quality ingredients. As these chains rapidly expand, they force behemoths like McDonald’s to reevaluate their own businesses and switch up their menus. And as “better burgers” make it big, they start competing with each other for space in an increasingly overstuffed industry.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.