Build Your Tribe | Grow Your Business with Social Media
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
Do You Really Need a Niche in 2026? My Answer Will Surprise You - 869
19 minutes Posted Jan 26, 2026 at 11:30 am.
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Show notes
In this episode, Brock Johnson breaks down whether you really need a niche in 2026 and why the answer isn’t as straightforward as most advice makes it seem. He explains how the “TikTokification” of Instagram has changed how content is distributed, why variety-based content can perform well, and how the algorithm now responds more to immediate interests than rigid niche boundaries.
Brock also covers the difference between a content niche and a business niche, how to build a loyal following without boxing yourself into one topic, and when niche clarity still matters for brands, superfans, and long-term growth. This episode is designed to help creators grow without burnout while still building a recognizable and monetizable presence on Instagram in 2026.
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🤓 Related Episode:
Personal Branding On Instagram For Beginners
Watch: https://youtu.be/foOBvu9F4gw?si=vo2OsZ2va_LKvZuC
Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000743041953
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Brock:
Instagram: @Brock11Johnson
TikTock: @brock11johnnson